The Coca Cola Company and Its Myths

The Coca Cola Company and Its Myths Free Online Research Papers Research shows that The Coca Cola Company has become a prominent corporation, with branches in over two hundred countries. An analysis has been conducted to identify the elements that have made this company successful. The findings vary from the approach of its employees to the cultural issues, to the company’s marketing strategies. The myths that have surrounded Coca Cola through the decades will also be explored with the intention of finding the impact they have had in the company’s growth. The Coca-Cola Company and its Myths Introduction Coca Cola products can be found practically anywhere in the world, such as on the tables of people in Tanzania, one of the poorest countries, and on the tables of the wealthiest people in the United States, where the company was founded. The success of this worldwide organization can be attributed to more than just its flavorful beverages. The following elaborates on the company’s mission, product line, organizational structure, and its marketing strategies. A brief overview of some of the myths that have surrounded Coca Cola will also be helpful in finding out how a backyard operation evolved into a multi-million dollar business. Coca-Cola’s Background Coca Cola has been linked to American culture for many years. John Pemberton, who invented the formula in his own back yard, founded Coca Cola in 1886 in Atlanta, Georgia. The first serving of Coca Cola was sold at a pharmacy in Georgia on May 8, 1886. This company has since grown into a multi-million dollar industry, in large part due to their mission and goals. One of the major strengths of Coca Cola is their capability to conduct business on an international scale while sustaining a local approach. To date, this company now produces nearly 400 brands, expanding to over 200 countries worldwide. Coca Cola’s vision involved adapting and evolving to the business conditions of each day. They also embodied employees who upheld strong ideals, commitment, and integrity. The Coca Cola Company believes that there are many experiences in the world and in life to rejoice, enliven, reinforce, and care for (Coca Cola, 2004). One of the missions of the Coca Cola Company is to dev elop a higher quality of life in communities. They are greatly involved in methods and programs, which promote improving individual opportunity through education. Programs that they support and contribute to include: scholarships for aspiring students, encouragement to young people of the importance of staying in schools, and the development of cultural understanding and appreciation (Coca Cola, 2004). Organizational Structure and Targeted Consumers The Coca-Cola Company exists to benefit and refresh everyone it touches. The company is the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly four hundred beverage brands. The corporate headquarters are in Atlanta, with local operations in over two hundred countries around the world. (www.2cocla-cola.com) The basic proposition of the business is solid and timeless. When bringing the refreshment, value, joy and fun to the stakeholders, then they successfully nurture and protect the brands, particularly Coca-Cola. That is the key to fulfilling the ultimate obligation to provide consistently attractive returns to the business owners. The company is committed to manage business with a consistent set of values that represent the highest standard of quality, integrity and excellence. Through actions as local citizens, they strive everyday to refresh the market place, enrich the work place, protect the environment, and strengthen the communities (www.2cocla-cola.com). The company’s target is to reach everyone’s home, from young children to the older public. It is the most recognized trademark in the world. The reputation of the Coca-Cola Company is built on trust. They seek to develop relationships with suppliers and share familiar values and conduct business in an ethic al manner (Leith, S. 2002). Marketing and Advertisement Strategies When it comes to marketing, â€Å"The objective of Coca-Cola’s advertisements is to strategically position their product in people’s minds in order to maximize its acceptance. This strategy would in some way or another have a correlation to the changing social values of the period. Trying to keep step with each generation and era has been an important factor in advertising for Coke.† (oppapers.com) The marketing view must penetrate all other views to make a firm successful in the marketplace. Marketing forecasts and plans are multi-factor calculations and predictions, where holistic approaches are needed. Coke uses careful marketing research to discover the trends and desires of target markets, creates products to meet those needs, and then plans ad campaigns to lure in the targeted market segments. It would be ideal if the information gleaned through this process was exclusive, but eventually other soft drink companies pick up on Coke’s trends and try to use it to their advantage as well, at which time Coca-Cola starts the process over. The format in which the information is delivered to decision makers is not as important as the way they then use the information in the effort to win or keep customers. An example of Coca-Cola’s use of marketing is evident in the new advertising campaign, which the company believes, â€Å"reflects genuine, authentic moments in life and the natural role the brand plays in them.† Chris Lowe, North America’s Coca-Cola chief marketing officer explained that, â€Å"consumers today are telling us they want brands that are genuine, authentic and real and these are values they associate more strongly with Coca-Cola than any other brand. Authenticity, originality and ‘real’ refreshment are part of our heritage, and what the brand has always stood for.† (Coca-Cola Website) â€Å"Coca-Cola’s goal is to make their costumers think of their product and this commercial whenever they are reminded of a sentimental and enjoyable event† (www.louisville.edu/~rljohn10/pepsi.html). Cocaine Myth It will be inevitable for The Coca Cola Company to reach a global market without having myths associated with its name. The most widely known myth about Coca Cola is that it contained extract of coca leaves. In fact in 1886, when it was introduced in the market, it did. Exactly how much cocaine was in the formula itself has not been determined, but Coca-Cola did contain some cocaine when it was first developed. What researches do know is that in 1902, 1/400 of a grain of cocaine per ounce of syrup was in the drink. Apparently in 1929, Coca-Cola became cocaine free. â€Å"By Heaths calculation, the amount of ecgonine [an alkaloid in the coca leaf that could be synthesized to create cocaine] was infinitesimal: no more than one part in 50 million. In an entire years supply of 25-odd million gallons of Coca-Cola syrup, Heath figured, there might be six-hundredths of an ounce of cocaine. So, yes, at one time there was cocaine in Coca-Cola.† (Mikkelson, B. snopes.com/cokelore/c ocaine.asp) Ethylene Glycol Myth Another myth basically states that Cola-Cola used ethylene glycol in their soft drinks. People have apparently confused ethylene glycol with polyethylene. Ethylene glycol is a compound that is used to make antifreeze and de-icing solutions for cars, airplanes, and boats; to make polyester compounds; and as solvents in the paint and plastics industries. Polyethylene glycol is non-toxic and is used in a variety of products. In fact, it is the basis of a number of laxatives (e.g. macrogol-containing products such as Movicol ®). As far as Coca-Cola is concerned, polyethylene glycol is not an added ingredient in soft drinks. However, polyethylene glycol is safe and suitable for use in foods and beverages, according to the U.S. FDA and other Regulatory authorities. (Coca-Cola Website. Source: http://www2.coca-cola.com/contactus/myths_rumors/ingredients_antifreeze.html) Risquà © Myth One of the myths that were discussed back in the 1980’s was the Coca Cola an advertising poster due to a risquà © image hidden within. The poster was released in the mid 80s and provoked a total argument because of the picture painted in ice-cubes, a woman performing a bad action. The graphic artist who designed the picture put this as a joke and it went unnoticed. This artist lost his job and was sued for a lot of money. All the posters and advertisement was destroyed and new ones and to be made. The poster shows a cartoon version of a coke bottle sitting on a bed of ice under the words â€Å"Feel the Curves†. The president of the Australian Marketing Rep, Coca-Cola South Pacific, Mr. Mike Bascle said the action of the artist was â€Å"quite irresponsible and not amusing†. The company had lost millions of dollars in revenue as a result of this careless pornographic advertisement, but later recreated new glossy posters (â€Å"The Adelaide Advertiser† ) snopes.com/cokelore/poster.aspp) Santa Claus Myth The likeness of Santa Claus has, for many years, been attributed to the image that Coca Cola embodies during their holiday advertisements. Myths have implied that Coca Cola created the representation of Santa Claus being in a red and white suit as a marketing ploy to promote sales. In actuality, the real history of Santa Claus predates Coca Cola’s introduction of him during the 1930’s. The earliest records of Santa Claus reflect that he was actually an evolutionary invention resulting from two religious people, St. Nichols and Christkindlein (Snopes, 2001). St. Nichols was a patron saint known for bearing gifts. Adults who clothed themselves in furry attire and visited children while they were awake to put on a scary performance represented Christkindlein. Once the children awoke, they found gifts and believed Christkindlein left them; hence the story behind Santa Claus involving his attire and gift giving beliefs. Coca Cola however, capitalized on the belief of Santa Claus. In 1930, the Coca Cola Company was looking for a way to encourage sales during the winter months, which was normally a slow sales period for the soft drink market. Haddon Sundblom, a cartoonist, was contacted to create a marketable image on behalf of the company (Snopes, 2001). After much deliberation, he invented a vision of Santa Claus wearing a red and white suit, drinking and enjoying coca cola. The success of this invention was enormous and his ingenious creation was just the marketing ploy Coca Cola needed to catapult their sales during this slow season. Conclusion The Coca Cola Company has come a long way from selling a few servings of carbonated beverages in a pharmacy, to an international scale business. The company has accomplished that objective thanks to dedicated people who have collaborated through the years with the mission to attain high quality standards. Their product line has grown with the approach of cultural appreciation and understanding, which has been a key factor in the introduction of the products in over 200 countries. Coca Cola’s commitment to remain at the forefront of the changing social values in developing their marketing strategy has proven to their advantage. The negative myths that have targeted Coca Cola might have had a harmful impact on the sales at the time of their circulation. On the other hand, the creative idea of dressing Santa Claus in the company’s red and white colors proves that some myths can be very beneficial to a corporation. Undoubtedly The Coca Cola Company has developed all th e elements necessary to run a multi-million, worldwide enterprise and refreshes all the people that come in contact with their products. References A Tale of Two Colas: The Cola Wars, Retrieved September 08, 2004 from: oppapers.com/print.php?id=41272idenc=GVZFVAx0QBK2o9e And the Cola Wars Continue, Retrieved September 08, 2004 from: louisville.edu/~rljohn10/pepsi.html Bellis, M. (2004) The History of Coca Cola, From About.com Website Retrieved September 09, 2004 from: www.inventors.about.com/library/inventors/blcocacola.htm Coca-Cola Website. Retrieved September 08,2004 www.cocacola.com Inventors Website. Retrieved September 08, 2004. From www.inventors.about.com/library/inventors/blcocacola.htm Leith, S. ( July, 2002)â€Å"Coke Website Debunks Myths† retrieved info from Apollo Library Infotrac Onefile/Knight Tribune Business News on September 8, 2004 Snopes Website. Retrieved September 08, 2004. 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Organizational Leadership Term Paper Example | Topics and Well Written Essays - 3500 words

Organizational Leadership - Term Paper Example Description of situation The organizational transformation Before moving into the realms of the organizational transformation a clear picture of the main parameters regarding the organization entails a necessary significance. The prime parameters encircling the transformation of the organization depend upon people, technology and structure (School of Business, n.d). People Connection to the external environment is done by the people and people are the holders of multi identity in different environment. People can be directly influenced by the external environment despite the fact that the public pressure groups or culture can divert the people’s behavior and attitudes. So people play a dominant role in the organizational transformation. To what extent people play an important part in the company profile of Hewlett Packard (HP) will be discussed in the analysis section (School of Business, n.d). Technology: Technology plays a significant role in the discussion of transformation of organization. Depending upon the complexity and level of technology adopted by the competitors firms must formulate its strategies accordingly in order to develop its technology and simultaneously formulate the profit structure. Although the main concern will be to look upon development of technology depending upon the customers’ need (School of Business, n.d). Structure: The structure of the organization is usually affected by the external environment. It has been found out that when external environment is highly skeptical or uncertain then the optimal requirement is to adjust the internal environment and make it flexible so that it can easily adapt to the... From the discussion it is clear that considering the complex transformation of today’s nature and economy of market the transformation of the business organization has become a very common issue. So the issue of transformation in the organizational leadership in Hewlett Packard will be the prime focus in this paper.As the paper stresses  connection to the external environment is done by the people and people are the holders of multi identity in different environment. People can be directly influenced by the external environment despite the fact that the public pressure groups or culture can divert the people’s behavior and attitudes. So people play a dominant role in the organizational transformation. To what extent people play an important part in the company profile of Hewlett Packard (HP) will be discussed in the analysis section.  Technology plays a significant role in the discussion of transformation of organization. Depending upon the complexity and level of t echnology adopted by the competitors firms must formulate its strategies accordingly in order to develop its technology and simultaneously formulate the profit structure. Although the main concern will be to look upon development of technology depending upon the customers’ need.  The structure of the organization is usually affected by the external environment. It has been found out that when external environment is highly skeptical or uncertain then the optimal requirement is to adjust the internal environment and make it flexible so that it can easily adapt to the uncertainties of the environment.

The Progress of Women in Pakistan Essay Example | Topics and Well Written Essays - 2000 words

The Progress of Women in Pakistan - Essay Example Muslim reformers like Sir Syed Ahmed tried their best to educate the Muslim women of the subcontinent (Virdee). There were a lot of hurdles for women, imposed by the society, and attainment of education in the sub-continent was not an easy task for women of that time. Many women participated in public rallies during the Pakistan movement and women leaders took active part in the movement along with the wives of the Muslim leaders. After independence, Mohtarma Fatima Jinnah became a symbol of inspiration for the Pakistani women. She was the sister of Muhammad Ali Jinnah, the founder of Pakistan, and was very politically as well as socially active. The provision of reserved seats for women existed all through the constitutional history of Pakistan. They had the right of suffrage from independence (D. S. Ahmed 32-42). But the quota was, at the beginning, almost negligible. The progress of women in Pakistan suffered a great set back in the 1980’s, during the dictatorship of Zia-ul -Haq. He formulated and imposed oppressive laws that ran counter to the true spirit of Islam as he introduced his own radical extremist approach to Islam. On the other hand, this dark period for the women of the country was followed by the election of the first woman to be the prime minister of an Islamic state; Benazir Bhutto which was a big achievement for a woman belonging to a predominantly patriarchal society. Another major hurdle in the way of the progress of Pakistani women has been, and still is to this day, the strong feudal system. Women are still seen as objects of use, or rather misuse in feudally administered areas. Statistics show that violence against women is the greatest in these areas. This first decade of the 21st century saw the condition of women in Pakistan improve significantly, with inductions of ladies being carried out in all three armed forces in operational capacity. The proportion of women in the parliament has seen sizeable increase compared to the yest eryears. Women have access to equal education and are being inducted in all fields on equal pays. But the patriarchal mindset has not subsided, and women face discrimination and gender based prejudice and harassment in the workplaces. EFFECTS OF THE LEGAL SYSTEM The constitution of Pakistan is mostly based on the principles of Islam. In its true essence, Islam is a very moderate religion that gave women the right to suffrage and inheritance when the west was still in the dark ages. The much debated ‘Hadood Ordinance’ is a section of the law that deals largely with the punishments regarding limitations imposed on men and women individually and together. Some of the clauses are a distortion of the true limitations present in the Holy book of the Muslims; the Quran. The requirement of four witnesses to prove a woman’s claim that she had been sexually molested raised a storm of protest and criticism by the more sane minded people of the civil society (Khan 34). The l aw said that a woman could be held guilty of adultery herself if she fails to produce 4 male witnesses. This law was amended under the women protection bill of 2006 under the orders of Pervez Musharraf (Prisoners".). The women protection bill came under a lot of scrutiny from the radical religious factions who charged Musharraf with meddling with

PICOT Assignment Example | Topics and Well Written Essays - 1000 words - 1

PICOT - Assignment Example The third option that we would use as a heading is â€Å"How guardians and parents treat HIV patients below the age of 12 years.† In many cases, it is advisable to use key words in the title only making sure of certain sequences in the order. For example, our search key words can include â€Å"HIV positive†. In advanced search, we can add extra words outside the topic, such as â€Å"incidents of HIV infections in children below 12 years with parents or care givers disclosed to them†. We can then introduce a similar search title but making sure we change the â€Å"Disclosed† clause with not â€Å"disclosed†, then we can compare between the two results in the comparison statement. Alternatively, we can use another field such as the authors of the sources of information from the databases, the dates of publication, the cities of publication and extended titles of journals. A combination of the extra fields with the title eventually provides us with a clear picture of what is required. It generates relevant and almost exact results that our PICOT project require or multiple results from which we can select the most relevant options, except is the search engine does not find any in the particular database. In the latter case, we move from the current database to a second or a third one and follow the same search procedure. We reduce the number of search results by creating search criteria to make our query more specific. If we use a particular field such as the title and the author name, we can apply Boolean limiters like â€Å"AND†, â€Å"OR† and other selection options such as â€Å"Equal to†, â€Å"Not Equal to†, â€Å"Greater than†, â€Å"Less Than†, â€Å"Containing† and â€Å"Not Containing†. With this establishment, the search results will be specific since they have to satisfy unique requirements based on the criteria. EBSCO sub headings heading are applicable in this case since they are simply an extension of

Natural sites Essay Example for Free

Natural sites Essay The choice of a venue or a site plays a very important role as long as tourism is concerned . The location and the type of sceneries found in a particular place will determine the number of tourists who will be interested in venturing into such a place. This determines the revenue that will be generated as far as that venue is concerned. A site can either be described as natural or manmade. Natural sites or venues are those that owe their existence to the nature man has played very little role for their existence. Manmade venues on the other hand exist because man has played a role through constructing them. Modern tourists look for a package that will satisfy their curiosity while at the same time offer their mind and soul a refreshing opportunity. They also look for a package that will fit their budget without compromising much on the quality. A unique venue is not only attractive to the masses but also offers an opportunity to explore what lies on the other se of the world. Availability of such a site makes an area popular and gives it a place in the world map where people will always associate it with positive things. There are different types of venues at disposal for a tourist to enjoy. Venues available in a given area largely depend on a number of factors. (Adam, H 1997) These factors include: the climate, history of the area, the heritage, geographical conditions among other factors. The most common sites all over the world include the beaches, montains, rivers and animal watching sites such as national parks and orphanages. Uniqueness of a site is determined by the type of sceneries or the availability of rare animals that are either extinct or can only be found in that particular area. There are sites which are described as unique due to the history associated with the particular place The great walls of china are unique in nature as they offer a tourist a chance to get in touch with China history while at the same time connecting with the people of China through understanding what they have gone through. Beaches is the tropics are sites that are very popular with tourists especially from countries that experience winter they attract many men and women who would like to escape harsh weather conditions and enjoy the sun. (Adam, H 1997) These areas are described as unique venues since they have a characteristic that can only be found in these areas. One gets to know and experiences the type of weather that is different from what he or she is used to. This gives a tourist a chance to relax and enjoy fresh air while at the same time getting the necessary warmth that helps in the body metabolism. The pyramids in Egypt are unique as they are in a class of their own offering a type of scenery that can not be compared with any other site in the world. The pyramids being the only wonder of the seven unique wonders of the world that is still in existence is unique as it represents part of history that shaped the world as it is believed this part of the world is the cradle of civilization in the world. Another unique package that is gaining prominence in many parts of the world is the offering a quality type of entertainment for the tourist. This can be in form of dances, song and other forms of entertainment. Tourism frequents these areas due to the type of entertainment that is offered. This type of tourism is referred to as creative tourism which exists as cultural tourism. This is an active type of tourism where tourists actively participate in the cultural activities of the host country. (Sydney, R 2003) This comes in form of performances, interactive workshops and other experiences which are educative in nature. It is attractive and unique in nature such that it attracts people who are willing to spend their money on them. It also offers people a chance to learn new thing and also appreciate other people’s culture. So this type of tourism can be said to promote world peace and integration since people learn to be tolerant to one another and at the same time appreciating the uniqueness of different cultures. This is very common in areas where culture has been retained and there is very little influence from the outside world. Africa at large offers this type of package where tourists from the west and other parts of the world visit different cultures to familiarize themselves with what transpires in them The most visited tourist attractions are largely the most unique venues in the world. They are popular with the masses and a lot of revenue is collected. Many visitors frequent these areas due the type of sceneries at disposal and also due to how the product is presented to the general public. This means that advertising is very crucial as far as promotion of a unique site is concerned. This is done to educate the masses of existence of such a site, what to expect in the attraction and how the site can be accessed among many other tips that potential tourists are given. Conference tourism is becoming very popular today with millions being collected all over the world through targeting the working class and business executives. This type of tourism largely targets the corporate world. Hotels and conference facilities are the biggest beneficiaries. Corporations organize workshops and conferences for their employees and customers and during the entire time that this will be happening they need food and accommodation. This calls for conferences facilities and lodges that will offer services to these people. Hotels and lodges that offer a unique opportunity to its client to enjoy its facilities will be a popular joint and its profit will be higher. (Sydney, R 2003) The uniqueness of this type of tourism is that it mixes business with pleasure as those attending the conferences tend to get a taste of what the host town or country has to offer. Hotels are main pillars of the tourism as without them tourist would not be spending away from there locations. There are people who visit a particular place just to sample the type of food enjoyed in a particular place. Therefore with good hotels that offer quality services tourist will always frequent such an area due to the good reputation the hotel has acquired. Other unique venues include the animal parks; they offer a very rare opportunity to watch animals of different types in their natural environment. This type of scenario is common in the African countries especially the sub-Saharan countries where animals still exist in their natural environment. The parks in South Africa are unique venues where different types of animals’ co exist in environments that have not been tampered with by man. Watching animals in their homes is a rare opportunity that is worth venturing as it is not only educative but also refreshing as well. (Wabers, K 1994) Of late the number of tourist frequenting these sites has increased dramatically. This can only be attributed with people’s quest to learn more about nature and primarily familiarize themselves with different type of animals that exist in the world. Unique parks in this part of the world grant tourist a rare opportunity to interact with the nature while at the same time getting relaxed from the hassle and bustle of the busy world (Veraget, M 2002) Mountains in different parts of the world have been popular destination for many tourists. There are people who are obsessed with mountaineering such that they have aimed at climbing all the tall mountains in the world. Mountains are beautiful and apart from playing a role in shaping the earth they have contributed immensely towards income generation in many parts of the world as tourists attractions sites. From Himalayans in Asia to Andes and Appalachians in America mountains give such breathtaking scenery that leaves one wanting for more. The snow capped mountains of Africa and Asia illuminate the land giving it such beautiful scenery that attracts people from as far as Australia who come to watch what nature has to offer. (Veraget, M 2002) Water also offers a beautiful venue where people enjoy themselves through swimming, fishing and different types of water sports. From oceans to the seas lakes and the rivers almost all the parts of the earth are bestowed with these water storage bodies that not only quench our thirst but also satisfy us with the type of scenarios they offer and the opportunities they give us to flex our muscles. Water bodies not only provide an abode for the sea animals but also give man an opportunity to enjoy himself and at the same time make money. (Sandra, L 1999) Other unique venues include the museums and historical site which house the heritage of our countries and our community. They also attract people of all walks of lifes, those who are interested in learning about their heritage and the past. (Sydney, R 2003) All these unique venues have a great effect on our lives, the in a way shape our economy as they contribute a good chunk of money as a lot of revenue is generated from tourist related activities. We need to preserve these sites so that we can continue reaping benefits from them and also our future generation can have a taste of what nature has to offer. If we take care of them they will definitely make us proud as many people from different parts of the world will be flocking our land so that they can have to enjoy the creation in its best way. Unique venues will continue to the hope for the tourism as man will always aim at discovering what lies beyond the borders and the special opportunities that can make him advance. We stand to continue making progress as far as tourism is concerned if we utilize the unique sites to our advantage and at the same time keep up with times and try to discover other venues that will continue satisfying the tourists.Its only through innovations that dollars from the tourism will continue flowing Reference: Adam, H. 1997. The Unique Tourist Site in the World. Atlanta, Collins. Sydney, R. 2003. Tourism in the World London. Oxford University Press. Veraget, M. 2002. The Unique Sites in Africa Nairobi. Macmillan Publishers. Sandra, L. and Veraget, M. 2002. Tour and Travel: World Perspective. Sydney, Odessey Wabers, K. 1994. The Historical Sites. Paris, Magnated. .

A coin toss :: essays research papers

A Coin Toss I suppose one could say there are two sides to every coin. The coin being myself, I know that this statement is true. Although I am a person of many different characteristics, I basically boil down to the person I am and the person I hope to be. What is the goal, I ask myself. So many people strive to be so many things. For some the aim is money, beauty, security, power, influence; who has the nicest house, who has the fastest car- the list goes on and on. Not that any of these things are bad in and of themselves, but the moral and ethical standards of our society have been left behind in the pursuit of these pleasures. So, what is important? Is character even needed in the new century? Here is where I have to believe that most people are in the same pickle that I find myself: how do I live a happy, successful life in the company of others? Is what I do and how I treat those around me going to effect the world I live in? I believe the answer is yes. Just think- if everyone acted however they wanted to, our world be chaos! Why? Because people act and respond upon their ethical value system. Now, are everyone’s moral and ethical standards the same? No, obviously many different people make many different decisions both right and wrong. However, as C.S. Lewis commented in his book Mere Christianity (21), â€Å"human beings, all over the earth, have this curious idea that they ought to behave in a certain way, and cannot really get rid of it†, and secondly, â€Å"that they do not in fact behave in that way.† People do expect a certain standard from each other, and it is here that we find a higher law pressing upon us, including factors that span across time, cultures, nationalities, etc. We call this the Moral Law or the Law of Human Nature. For example, among every nation the people agree that murder is morally wrong and should be punished. Moral duty obliges people to act fairly, honestly, justly, etc. I bring up this issue because this is what provides a framework for my character. My character is developed from the beliefs and standards I find present in my life, the Moral Law being the highest one. Now, people may argue that ethical values and morals are relative to each individual person and situation, however, relativism not only removes the need for absolutes, it grays the lines to what people have agreed upon as right and wrong.

The 3 Models of Criminal Justice

Compare the three models of the criminal justice process (the Wedding Cake, the Funnel and the Net Models) The criminal justice process is very complex process and varies from state to state. Three models of the criminal justice process as discussed and reviewed in chapter 9 of out textbook are the funnel, wedding and net. (Meyer, Grant 2003) In this essay I will compare these three models of the criminal justice process and give my opinion on which model I think best describes the criminal justice system as it is today.I will also give you a rationale for the choice that I choose. The first model I will discuss is the funnel model. This model looks at how decisions are made at each level in the criminal justice process and sort out those people and cases that it feels should not go through the entire process from those whom it feels should. This process is used as a means of limiting the number cases to a small percentage of cases that have to be resolved by trial advocacy and incar ceration. The process limits the amount of offenders in court and incarcerated at any given time.The benefit of this model is it prevents the criminal justice system from becoming backed up. The truth is the criminal Justice system is already backed up, and crimes are increasing on a daily basis. A common misconception of the funnel process is that it â€Å"lets criminals off,† however this is not true. Most cases are often dismissed or pleas are bargained due to lack of evidence. The truth is that there is not enough money, to prosecute every crime. It is up to the State (States attorney), or The Attorney general which crimes are worth prosecuting, and which one’s need to be thrown out, or plea bargained.The Next model that I will discuss is the wedding cake model; it is referred to as a wedding cake because with this model criminal justice officials decide how to deal with cases according to their informal discretionary definition of â€Å"seriousness. † This model was developed by Samuel Walker, a scholar who analyzed the judicial system. This model divides the criminal justice system up into four different categories: celebrated cases, serious felonies, lesser felonies and misdemeanors this model looks at the seriousness of the charge, the past criminal record of the offender, as well as the relationship of the victim to the offender. At the very top of the cake, the smallest layer represents famous (or rather, infamous) cases that attract a lot of publicity and, unfortunately, often contribute to public misinformation about the criminal justice. † (Meyer, Grant 2003) Lastly I will discuss the nets model. This model allows some offenders to exit the system and go free at certain stages during the criminal justice process; whereas some criminal struggle unsuccessfully to get free and often end up further entangle in the system.This model is designed to give the police desecration to use some criminals as informants to assist them in catching the ring leader. This model is also used as a plea bargaining tool whereas defendants with little information to trade with the prosecutor may get less attractive plea deals than their accomplices in crime that have more knowledge with which to bargain ((Meyer, Grant 2003). This model has become more familiar to me as I was growing up, in Chicago, IL. I knew several guys who would go out and commit crimes together, and brag about it.They would eventually get caught, and end up telling on each other to get lesser time. They also tell about other crimes, to save their skins. I guess it’s a great model to use to get the big guy, or big fish, but I do not agree to turn a blind eye to crime, whether it’s small or big. In my opinion the model I think best describes today’s criminal justice system is the wedding cake model. Much like this model in today’s criminal justice system is broken down into layers. With the first being celebrated cases or cas e that receive much media attention.Than in today’s system we look serious felonies these are cases where bail maybe revoked. The third layer of the cake in this model is lesser felonies’ often in these cases pleas are taken. The final layer is misdemeanor cases. This model gives us a basic understanding of cases is categorized today. Reference The Wedding Cake Model Theory of Criminal Justice; Copyright  © 1999-2011Demand Media, Inc. ; By. Mike Broemmel; retrieved fromwww. howe. com The Courts in Our CriminalJustice System, by Jon’a F. Meyer and Diana R. Grant.Published by Prentice-Hall. Copyright  © 2003 by Pearson Education, Inc Reference the Wedding Cake Model Theory of Criminal Justice; Copyright  © 1999-2011Demand Media, Inc. ; By. Mike Broemmel; retrieved fromwww. howe. comThe Courts in Our Criminal Justice System, by Jon’a F. Meyer and Diana R. Grant. Published by Prentice-Hall. Copyright  © 2003 by Pearson Education, Inc. The Courts in Ou r Criminal Justice System, by Jon’s F. Meyer and Diana R. Grant. Published by Prentice-Hall. Copyright  © 2003 by Pearson Education, Inc.